Stephen
Caple
Digital Marketing

Who is
Stephen Caple?

I am a Digital Marketing all-rounder currently founder of Caple Consulting Limited where I am helping businesses and organisations to solve digital marketing problems after leading an awesome team at Intergage, a digital agency based in Dorset.

Stephen Caple Digital Marketing Consultant

I grew up in Bristol and headed to London around 1993. After a brief spell in sales I joined IBM, starting with marketing then eventually data analysis.

Bang, along came the internet and I found myself in Dorset working out all the wonderful ways I could generate online sales for a suite of travel sites.

I honed my Digital Marketing skills with nearly 10 Years at Appius, an outstanding digital agency in Bournemouth.

The South Coast, Bournemouth, Poole and around Dorset, really does have a fantastic digital community. Love it!

Stephen Caple Digital Marketing Dorset
SEO - Search Engine Optimisation92%
Strategy92%
Paid Search 90%
Social Media Marketing 84%
CRO - Conversion Rate Optimisation & Analytics81%
UX - User Experience71%
Content Marketing / Automation / eMail Marketing91%
Graphic Design66%
HTML79%
PHP59%
SQL63%
CSS75%

Key Platform & Tech Experience

I have worked with many systems, platforms and applications both mainstream and bespoke. Here are just some of them.

Automation - eMail

  • HubSpot
  • Zoho
  • ParDot
  • MailChimp
  • DotMailer

Analytics & Research

  • GA4
  • WebTrends
  • SEMRush
  • Too many to list :-)

CMS & eCommerce

  • Wordpress
  • SquareSpace
  • Shopify
  • CS-Cart
  • OpenCart

Work

Some of the businesses that I have worked for.

Intergage Digital Marketing Dorset
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Senior Digital Marketing Manager

Heading up a digital marketing delivery team

I get involved in strategy and delivery as much as possible but as a line manager I am responsible for coaching and skills development along with capacity planning and productivity.

IBM
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IBM

Data Analyst

I started off at IBM with a role in Direct Marketing of which the highlight was working on the os2/WARP launch.

I spent a number of years in the education department where I was able do attend lots of courses and ended up creating a Distance Leaning department where I was fortunate enough to tour the country as an eLearning evangelist.

In my final position at IBM I was putting my SQL knowledge into practice writing Management Reports as a Data Analyst.

Appius Digital Marketing Dorset
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Appius

Digital Marketing Consultant

Nearly 10 Years Delivering a wide range of Digital Marketing projects and supporting the customer services team.

I worked on some fantastic accounts including, Docklands Light Railway, Sunseeker, British Veterinary Association, LUSH, Royal Institution of Chartered Surveyors and the Maybourne Hotel Group (Claridges et al).

Apple digital Marketing Dorset
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Apple Home Improvements (Now part of County Windows)

Digital Marketing Manager

I was responsible for the Website and the inbound marketing team generating a significant number of enquiries driving a multi-million-pound revenue stream.

I was lucky to be involved with a high budget marketing operation that gave me experience in joining up TV, print and Radio advertising with digital marketing channels.

Latebreaks Marketing
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Latebreaks

Marketing Manager

I managed the Bouremouth.com website and applied innovative techniques to literally hundreds of travel website in the early days of SEO.

As a travel broker the biggest challenge was overheads from online booking software fees so I project managed and co-developed the Latebreaks Booking Engine enabling the business to better compete with the big cheeses of the time such as Lastminute.com and Laterooms.com

Contact

Location

Poole, Dorset. UK

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